Package Redesign

Package redesign with point-of-purchase materials.

Domino Sugar
 Package Redesign and Point-of-Purchase Materials
The assignment for this project was to choose a product package that I thought could benefit from a redesign, I chose Domino Sugar. Another part of this assignment was to create point-of-purchase materials to go along with the package redesign.

The packaging for Domino Sugar had little to do with the product itself, so I decided to use the consumable product as inspiration.

Point-of-purchase materials shown are a shelf wobbler and a coupon attached to the package as a cross promotional piece.
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